why is assertiveness important

“I hate confrontation.”

That is what I hear at least once a day in my therapy practice. And it is usually from women. I wish I could give every woman who thinks this a short lesson on assertiveness, which is often what they mistake for confrontation or conflict. It does not mean you must alter a quiet demeanor, become bold and brassy, or the even worse expression— “a real ball breaker.” Why is assertiveness important? First you have to understand what assertiveness actually means.

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