What the heck is the sunk cost fallacy? We worry about things we’ve already lost. Humans have evolved to worry about scarcity. It is how we stayed alive. But now, it has evolved into the idea of always getting our money’s worth.
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What the heck is the sunk cost fallacy? We worry about things we’ve already lost. Humans have evolved to worry about scarcity. It is how we stayed alive. But now, it has evolved into the idea of always getting our money’s worth.